Branding
Branding for manufacturer
Where precision engineering meets iconic brand identity
The Brief
For the branding project of a Tier One Manufacturer, our objective was to craft a distinctive identity for both D2C and B2B markets. Collaborating with Swwwift Flocker James Ashby, we explored four design directions: the iconic 1989 motif inspired by the Cohline brand's legacy, a badge emblem celebrating automotive heritage, a fluid design symbolizing movement, and a concept reflecting scales to play on the name "SLITHER." Ultimately, we blended elements from these ideas to create a compelling and cohesive brand identity that resonates with their target audiences.
The Challenge
The challenge was to create a distinctive brand for a Tier One manufacturer that effectively represented both D2C and B2B markets. With the client’s vision in mind, we needed to convey the product’s essence and application through the logo, exploring various concepts that embraced the automotive spirit while capturing the unique identity of their offerings. Collaborating alongside Swwwift Flocker James Ashby, we blended our creative insights to develop a compelling brand narrative through multiple design routes.
Our Approach
To craft a compelling brand for the Tier One manufacturer, we synthesized inspiration from diverse concepts while collaborating closely with Swwwift Flocker James Ashby. Our creative journey led to four distinct routes: the iconic 1989 design reflecting Cohline's heritage, "The Badge" symbolizing automotive prestige, "Fluid" to embody movement, and "Scales" to resonate with the name SLITHER. By merging ideas from these paths, we developed a cohesive brand identity that effectively communicates the product’s essence and versatility.
The Outcome
The final branding for the Tier One Manufacturer seamlessly integrates elements from each of our initial concepts, resulting in a distinctive identity that captures both the essence of their products and the spirit of the automotive world. Collaborating with Swwwift Flocker James Ashby, we combined our creative visions to craft a logo that not only resonates with the brand's heritage but also emphasizes its innovative future. The outcome is a versatile design that stands as a badge of honour in the market while conveying fluidity and movement, perfectly embodying the name SLITHER.
4
Creative routes developed and explored
2×
Markets served — D2C and B2B
9
Brand identity assets delivered
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